Harper Collins Children - Fall 2010
http://www.harpercollinscatalogs.com/harper/Fall2010-Children.pdf
Since the search function on my PDF browser didn't seem to work with this catalogue, i shall tell you the page numbers for each Narnia book, to save you from having to manually flick through every page to find them:
- The Voyage of the Dawn Treader: Read Aloud - Page 67
The Voyage of the Dawn Treader: Book and CD - Page 68
The Chronicles of Narnia: 60th Anniversary Edition -Page 69
The Chronicles of Narnia: Movie Tie-in Edition - Page 146
The Chronicles of Narnia: Movie Tie-in Box Set (rack) - Page 147
The Voyage of the Dawn Treader: Movie Tie-in Edition (rack) - Page 148
The Voyage of the Dawn Treader: Movie Tie-in Edition - Page 149
The Voyage of the Dawn Treader: Quest for the Lost Lords - Page 150
The Voyage of the Dawn Treader: Aboard the Dawn Treader - Page 151
Harper Collins Adult - Fall 2010
http://www.harpercollinscatalogs.com/harper/Fall2010-Trade.pdf
These books were both mentioned on the Word on the Street page the other day, but if you would like to find out any more information on them, they can be found on the following pages of the Adults catalogue.
- A Year With Aslan: Daily Reflections from... - Page 296
The CS Lewis Bible - Page 303
There is also a smaller Harper Collins catalogue from the Bologna book fair which has some mocked-up covers for some of the books (just using the only 3 official photos we've had so far, and the general template from the Prince Caspian tie-ins). They also have listed there a Voyage of the Dawn Treader Movie Storybook on page 2, which isnt on the full catalogue above.
http://www.harpercollins.co.uk/business-centre/rights/Documents/HarperCollinsChildrensBooksPROPERTIESBologna2010.pdf
Here are some of the details for the book's promotional campaign from the first PDF (This was retyped from the Movie Tie-In Box Set page, which seemed to have the longest list of promotional points associated with it):
Harper Collins Publishing wrote:1.National publicity campaign jointly with Fox and Walden Media.
2.National trade online advertising at PW Daily.
3.National consumer online advertising promoting "Read It Before You See It" campaign.
4.Cast videos for accounts.
5.Complete printed CS Lewis brochure.
6.Mobile Campaign featuring READIT text campaign, movie trailer, cast interviews, games and sweepstakes.
7.Update Narnia.com with The Voyage of the Dawn Treader "Read It Before You See It" campaign, downloadable activities, game and widget'
8.Custom AuthorTracker campaign.
9.Cross promotion with official movie site and Facebook fan pages.
10.Lead promotional placement on Harpercollinschildrens.com.
11.The Voyage of the Dawn Treader Teacher's Edition for Teachers' Night.
12.ALA Bookmark featuring classic cover art.
13.Featured at Harper Collins booth at TLA, IRA, ALA and NCTE
Some of the official descriptions provided for each book are quite interesting too, especially the "I Can Read Books" (i think those descriptions can also be found on the Amazon pages). Given that the I Can Read books are based exclusively on the movie, you wonder whether the synopsis' are based on the movie too. The referral to "Master Rhince" as being the First Mate makes me think they aren't based on the movie (as it seems likely Rhince won't be the first mate in the movie), but then the somewhat odd way they refer to Reepicheep as "Sir Reepicheep" makes me wonder whether they might have had some input from the movie side of things (all that talk of Reepicheep being recast as older, and akin to a Brigadier or Field Marshall, would fit in with him now being a "Sir Reepicheep" perhaps.). I guess at the very least we can take comfort from the fact that its called "Quest for the Seven Lords" and not "Quest for the Seven Swords"